BFD USA Inc. (“BFD,” “we” or “us”) values your privacy. In this Privacy Policy (“Policy”), we describe how we collect, use, and disclose information that we obtain about visitors to our website, https://www.thebabyfooddiet.com/ (the “Site”) and the features and services available through the Site (collectively, the “Services”), and how we use and disclose that information. By visiting the Site or using any of our Services, you agree that your information will be handled as described in this Policy. Your use of our Site and Services, and any dispute over privacy, is subject to this Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes. The Terms of Use are incorporated by reference into this Policy.
Information We Collect About You
We collect information about you directly from you as well as automatically through your use of the Site or our Services.
Information We Collect Directly From You
We collect information from you when you register to be a member on our Site, purchase products from us, and otherwise interact with our Site and Services. The type of information that we collect from you varies based on your particular interaction with our Site, but may include, without limitation, your name, address, and email address, and any other information that you choose to provide like your height and weight.
Information We Collect Automatically
We may automatically collect the following information about your use of our Site or Services through cookies, web beacons, and other technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; your location; the length of time you visit our Site and use our Services; and the referring URL, or the webpage that led you to our Site. We also may collect information about you automatically if you “Like Us”, follow us, or click on other social media plugins, such as the information listed above. We may combine this information with other information that we collect about you. Please see the section “Cookies and Other Tracking Technologies” below for more information.
How We Use Your Information
We use your information, including your personal information, for the following purposes:
To provide our Site and Services to you, to facilitate the features on our Site, to communicate with you about your use of our Site and Services, to respond to your inquiries, to manage your account, to send you information that you have requested, to fulfill your orders, and for other customer service purposes.
For marketing and advertising purposes. For example, we will send you information by email on products, services, special offers, and promotions and newsletters. We also may use the information that we learn about you to assist us in advertising our Services on third-party websites.
To keep you up to date on product announcements or other information we think you would like to hear about.
To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Site or our Services.
To communicate with you. For example, we will send you a welcome email when you sign up with us; we also will send other communications, including marketing, to you by email.
To better understand how users access and use our Site and Services, both on an aggregated and individualized basis, in order to improve our Site and Services and respond to user desires and preferences, and for other research and analytical purposes.
How We Share Your Information
We may share your information, including personal information, as follows:
Our Online Community. If you participate in our online community, including our forums, your user name and any information that you choose to provide (e.g., your comments) will be available to all other users of the forums and online community. To control what profile information other users see about you, click here to login and edit your privacy settings.
Third Party Service Providers for our Store. Our online store is powered by a third party service provider(s), and any information that you submit in connection with the purchase will be transferred to the service provider(s). All information you submit in connection with these ecommerce or online store features will not be subject to this Policy and will be subject to the privacy policies and practices of these third parties. As an example, these third parties may send you marketing materials. We are not responsible for the policies, practices, acts or omissions of these third parties. You should directly contact these third parties with any questions that you have regarding the collection or use of your information.
Other Service Providers. We also may share your information with other third party service providers to assist us in bringing our Site and Services to you, responding to your requests, and improving our Site and Services. We also may engage third parties to assist us in marketing our own products and services.
We also may share your information in the following circumstances:
Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.
In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which we are involved.
Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.
Legal Purposes. To enforce our Terms of Use; for example, to protect the security of our Site, as required by law or when we believe that disclosure is necessary to protect our rights.
Cookies and Other Tracking Technologies
We and our third party service providers use cookies and other tracking technologies to track information about your use of our Site or Services. We may combine this information with other personal information we collect from you (and our third party service providers may do so on our behalf).
Cookies. Cookies are typically assigned to one of the following categories, depending on their function and intended purpose:
- Essential cookies enable you to navigate our Site and to use our Services and features. Without these cookies, our Site will not perform as smoothly for you as we would like, and we may not be able to provide certain core functions and features.
- Analytics cookies collect information about the use of our Site and enable us to improve the way it works. For example, analytics cookies show us the most frequently visited pages and analyze site traffic. We use them to look at overall patterns of usage on the Site, rather than the usage of any particular individual.
- Social Media cookies collect information about your visit to our site, but only when you are logged in to your social media account.
- Customer interaction cookies allow us to communicate with you.
- Marketing cookies track browsing habits and are used to deliver targeted (interest-based) advertising. See the Third Party Ad Networks section below for information on how to opt-out of receiving interest-based ads.
- Essential cookies enable you to navigate our Site and to use our Services and features. Without these cookies, our Site will not perform as smoothly for you as we would like, and we may not be able to provide certain core functions and features.
- Analytics cookies collect information about the use of our Site and enable us to improve the way it works. For example, analytics cookies show us the most frequently visited pages and analyze site traffic. We use them to look at overall patterns of usage on the Site, rather than the usage of any particular individual.
- Social Media cookies collect information about your visit to our site, but only when you are logged in to your social media account.
- Customer interaction cookies allow us to communicate with you.
- Marketing cookies track browsing habits and are used to deliver targeted (interest-based) advertising. See the Third Party Ad Networks section below for information on how to opt-out of receiving interest-based ads.
Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function.
Local Storage Objects. We may use Flash Local Storage Objects (“Flash LSOs”) to store your Site preferences and to personalize your visit. Flash LSOs are different from browser cookies because of the amount and type of data stored. Typically, you cannot control, delete, or disable the acceptance of Flash LSOs through your web browser. For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel” and follow the instructions. To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you choose, to delete any specific Flash LSO.
Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.
Do-Not-Track
Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt-out of targeted advertising by following the instructions in the Third Party Ad Network section.
Third-Party Analytics
We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site and, to the extent permitted, our Application. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance and user experiences. These entities may use cookies and other tracking technologies to perform their services. You may opt-out of analytics by visiting the Google Analytics Opt-out page.
Third-Party Ad Networks
We use third parties such as network advertisers to display advertisements on our Site, to assist us in displaying advertisements on third party websites, and to evaluate the success of our advertising campaigns. Network advertisers are third parties that display advertisements based on your visits to our Site as well as other websites. This enables us and these third parties to target advertisements by displaying ads for products and services in which you might be interested. Third party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third party cookies and other technologies are governed by each third party’s specific privacy policy, not this one. We may provide these third-party advertisers with information about your usage of our Site and our services, as well as aggregate or non-personally identifiable information about visitors to our Site and users of our service.
You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page.
You also may opt out of ad networks that are members of NAI and DAA, by going to: www.networkadvertising.org/optout_nonppii.asp (NAI) and www.aboutads.info/choices (DAA).
Opting out of one or more NAI member or DAA member networks (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our Site or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI or DAA opt-out may no longer be effective. Additional information is available on NAI’s and DAA’s websites accessible by the above links.
User-Generated Content
We invite you to post content on our Site such as your comments, pictures, and any other information that you would like to be available on our Site. If you post content to our Site, all of the information that you post will be available to all visitors to our Site or, in some cases, only registered users on our Site. If you post your own content on our Site or Services, your posting may become public and we cannot prevent such information from being used in a manner that may violate this Policy, the law, or your personal privacy.
Third-Party Links
Our Site and Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third party websites. We are not responsible for the information practices of such third party websites. Other sites accessible through our Site have their own privacy policies and data collection, use and disclosure practices. Please consult each site’s privacy policy. You should contact these sites directly if you have any questions about their use of the information that they collect. We are not responsible for the policies or practices of third parties. We cannot control this collection of information.
Security of My Personal Information
We recognize the importance of maintaining the security of your information. We have implemented technical, administrative, and physical security measures designed to protect your information from unauthorized access, disclosure, use, and modification. Please be aware that no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.
What Choices Do I Have Regarding Use of My Personal Information?
We may send periodic promotional or informational emails to you. You may opt-out of such communications by following the opt-out instructions contained in the e-mail or by contacting us by email at [email protected] or completing the form at https://www.thebabyfooddiet.com/#contact. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you emails about your account or any Services you have requested or received from us.
To request removal of your personal information from our blog or community forum, contact us by email at [email protected] or complete the form at https://www.thebabyfooddiet.com/#contact. To have personal information that you have submitted to our Site changed or deleted, send us an email at [email protected] or call us toll free 1-800-6BFD (1-800-628-5467). If you wish to cancel your account or request that we no longer use your information to provide you Services, contact us by email at [email protected] or complete the form at https://www.thebabyfooddiet.com/#contact. In all cases, we may retain and use your information for archival purposes or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Children Under 13
Our Site and Services are not directed toward children under age 13. We do not knowingly collect information from anyone under age 13.
Supplemental Information for California Consumers
The California Consumer Privacy Act of 2018, as amended (Cal. Civ. Code § 1798.100 to 1798.199), and related regulations (CCPA), requires that we describe our handling of California consumer personal information by reference to the categories of personal information defined in the statute. This section outlines the categories of personal information that we collect, the sources of the information, with whom we share the information, and the rights available to consumers.
Categories of Personal Information We Collect and How We Use and Disclose that Information
California Consumer Rights
If you are a resident of California, you have the following rights:
- Right to Know. You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:
- The categories of personal information we collected about you.
- The categories of sources for the personal information we collected about you.
- Our business and commercial purpose for collecting or selling that personal information.
- The categories of third parties with whom we share that personal information.
- The specific pieces of personal information we collected about you.
- If we sold or disclosed your personal information for a business purpose, two separate lists disclosing: (i) sales, identifying the personal information categories that each category of recipient purchased; and (ii) disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
- Right to Delete. You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. If so, we will notify you in our response than an exception applies and identify that exception.
- To exercise your rights, please submit a verifiable consumer request to us by emailing [email protected] or completing the form at https://www.thebabyfooddiet.com/#contact. To verify your identity we may ask you for additional information, which may include asking you to confirm other personal information you have provided to us. We reserve the right to deny any requests for which identity cannot be verified. If you have authorized another person to make a request on your behalf, that person must provide to us your written authorization allowing them to make such a request on your behalf. We reserve the right to deny any request by an authorized agent if we are not reasonably able to confirm proper authorization.
- We will not discriminate against you for exercising any of your rights under California law. Unless permitted by California law, we will not:
- Deny you goods or services;
- Charge you a different price or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
- Provide you a different level or quality of goods or services;
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
- CCPA provides a right to opt-out of the sale of personal information as that sale is defined in the statute. We do not sell California consumer personal information for monetary consideration; however, we may share information with third parties to help us better advertise to you. You may opt-out of targeted advertising by following the instructions in the Third Party Ad Network section above.
- We do not collect personal information of consumers we know are less than 16 years of age.
- Right to Know. You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:
- The categories of personal information we collected about you.
- The categories of sources for the personal information we collected about you.
- Our business and commercial purpose for collecting or selling that personal information.
- The categories of third parties with whom we share that personal information.
- The specific pieces of personal information we collected about you.
- If we sold or disclosed your personal information for a business purpose, two separate lists disclosing: (i) sales, identifying the personal information categories that each category of recipient purchased; and (ii) disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
- Right to Delete. You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. If so, we will notify you in our response than an exception applies and identify that exception.
- To exercise your rights, please submit a verifiable consumer request to us by emailing [email protected] or completing the form at https://www.thebabyfooddiet.com/#contact. To verify your identity we may ask you for additional information, which may include asking you to confirm other personal information you have provided to us. We reserve the right to deny any requests for which identity cannot be verified. If you have authorized another person to make a request on your behalf, that person must provide to us your written authorization allowing them to make such a request on your behalf. We reserve the right to deny any request by an authorized agent if we are not reasonably able to confirm proper authorization.
- We will not discriminate against you for exercising any of your rights under California law. Unless permitted by California law, we will not:
- Deny you goods or services;
- Charge you a different price or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
- Provide you a different level or quality of goods or services;
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
- CCPA provides a right to opt-out of the sale of personal information as that sale is defined in the statute. We do not sell California consumer personal information for monetary consideration; however, we may share information with third parties to help us better advertise to you. You may opt-out of targeted advertising by following the instructions in the Third Party Ad Network section above.
- We do not collect personal information of consumers we know are less than 16 years of age.
Contact Us
Please contact us by sending an email to [email protected] or you can write to us at:
BFD USA Inc.
204 West Spear Street 3908,
Carson City, NV 89703
[email protected]